Every year, Creighton’s University Communications and Marketing team produces outstanding work in marketing, advertising and public relations. Getting to be a part of this team is truly a privilege! Looking to increase area enrollment and awareness for its new health sciences campus, the team implemented an innovative and large-scale campaign in the Phoenix area. After the fact, I was tasked with encapsulating this campaign into an award submission for the Public Relations Society of America, using a Research, Planning, Execution and Evaluation model. I was given a great deal of independence in this project, and was responsible for researching the various elements of the campaign to put together an accurate and compelling submission.
Category: Portfolio
Driving Social Engagement
During freshmen move-in at Creighton, there are so many elements being communicated to the new faces on campus. Get a meal plan! Sign up for this club! Student Center this way! Creighton’s president, Father Daniel Hendrickson, is an important advocate and source of information for the Creighton community on social media, and our team wanted to encourage new students to follow him. Needing a clear call to action that identified him by name and as president, I wrote brief copy for two sandwich boards placed on campus.
Logo Design
For my Digital Foundations for the Web class, I created a pictorial mark, lettermark, combination mark and business card for Clean Nebraska, a fictitious clean energy company. I tried to convey the feeling of cleanliness and calm that sustainable energy companies hope to incite with their logos and marketing. I designed these logos in Illustrator.
Creighton Campus Banners
Across its campus, Creighton has dozens of banners that act as miniature marketing pieces and mission statements. They touch on everything under the Creighton sun, from its Jesuit mission to its academic acumen. Over the summer, my team created 103 new banners to replace the existing ones. Leadership picked the theme of, “Creighton Bluejays/Creighton Bluejays are…” followed by three to four words that described the image on the banner. Throughout the process, I brainstormed copy and concepted with the rest of the team to complete these banners, as well as researched compelling quotes from Jesuits and other religious authorities. Using just a few words to capture a specific aspect of Creighton was difficult, but it taught me the value of short and sweet copy. While I wrote and assisted throughout the entire banner process, here are a few examples of copy I produced and Jesuit quotes that I researched that best described Creighton’s mission and strength. Also below is a picture of some of the banners to give you an idea of what they look like on campus.
Analyzing Twitter Accounts’ Impact
For my Social Media class, I chose eight Twitter accounts to analyze over five days. Those I followed were professionals in politics, journalism, public relations and sports, and I therefore learned to research and articulate the voice and style of a group of unique accounts. I have since applied these analysis skills to accounts of professional organizations.
Scout: Dry Goods & Trade
I am currently taking a Public Relations and Advertising Principles course, and for the final advertising project, my partner and I were tasked with producing a three-piece advertising campaign for Scout: Dry Goods & Trade, a trendy thrift store and consignment shop located here in Omaha. My partner and I chose these images directly from Scout’s social media accounts, looking to capture the extremely niche and unique culture of Scout and its clientele. These ads were created in Photoshop.
Creighton’s Public Domain Images
Creighton’s creative director had alumni asking where they could find pictures to put in their office or home, so she wanted to put a selection of landmark images of campus online for public use. I wrote this small intro explaining the images and their significance, while working it into Creighton’s mission and accessibility.
TEDxCreightonU Pinnacle Award Submission
Similar to the PRSA award submission, I was tasked with producing copy for a Pinnacle Awards submission. This was for TEDxCreightonU, a public speaking event and the first of its kind hosted at Creighton. I was responsible for researching event preparation, execution and response using sentiment from various Creighton staff and social media and web metrics. I then wrote compelling and accurate copy to ensure the submission captured how special and successful the event was.
Media in our World 