During freshmen move-in at Creighton, there are so many elements being communicated to the new faces on campus. Get a meal plan! Sign up for this club! Student Center this way! Creighton’s president, Father Daniel Hendrickson, is an important advocate and source of information for the Creighton community on social media, and our team wanted to encourage new students to follow him. Needing a clear call to action that identified him by name and as president, I wrote brief copy for two sandwich boards placed on campus.