Phoenix Campaign PRSA Award Submission

Every year, Creighton’s University Communications and Marketing team produces outstanding work in marketing, advertising and public relations. Getting to be a part of this team is truly a privilege! Looking to increase area enrollment and awareness for its new health sciences campus, the team implemented an innovative and large-scale campaign in the Phoenix area. After the fact, I was tasked with encapsulating this campaign into an award submission for the Public Relations Society of America, using a Research, Planning, Execution and Evaluation model. I was given a great deal of independence in this project, and was responsible for researching the various elements of the campaign to put together an accurate and compelling submission.