Every year, Creighton’s University Communications and Marketing team produces outstanding work in marketing, advertising and public relations. Getting to be a part of this team is truly a privilege! Looking to increase area enrollment and awareness for its new health sciences campus, the team implemented an innovative and large-scale campaign in the Phoenix area. After the fact, I was tasked with encapsulating this campaign into an award submission for the Public Relations Society of America, using a Research, Planning, Execution and Evaluation model. I was given a great deal of independence in this project, and was responsible for researching the various elements of the campaign to put together an accurate and compelling submission.

Across its campus, Creighton has dozens of banners that act as miniature marketing pieces and mission statements. They touch on everything under the Creighton sun, from its Jesuit mission to its academic acumen. Over the summer, my team created 103 new banners to replace the existing ones. Leadership picked the theme of, “Creighton Bluejays/Creighton Bluejays are…” followed by three to four words that described the image on the banner. Throughout the process, I brainstormed copy and concepted with the rest of the team to complete these banners, as well as researched compelling quotes from Jesuits and other religious authorities. Using just a few words to capture a specific aspect of Creighton was difficult, but it taught me the value of short and sweet copy. While I wrote and assisted throughout the entire banner process, here are a few examples of copy I produced and Jesuit quotes that I researched that best described Creighton’s mission and strength. Also below is a picture of some of the banners to give you an idea of what they look like on campus.

Similar to the PRSA award submission, I was tasked with producing copy for a Pinnacle Awards submission. This was for TEDxCreightonU, a public speaking event and the first of its kind hosted at Creighton. I was responsible for researching event preparation, execution and response using sentiment from various Creighton staff and social media and web metrics. I then wrote compelling and accurate copy to ensure the submission captured how special and successful the event was.