Across its campus, Creighton has dozens of banners that act as miniature marketing pieces and mission statements. They touch on everything under the Creighton sun, from its Jesuit mission to its academic acumen. Over the summer, my team created 103 new banners to replace the existing ones. Leadership picked the theme of, “Creighton Bluejays/Creighton Bluejays are…” followed by three to four words that described the image on the banner. Throughout the process, I brainstormed copy and concepted with the rest of the team to complete these banners, as well as researched compelling quotes from Jesuits and other religious authorities. Using just a few words to capture a specific aspect of Creighton was difficult, but it taught me the value of short and sweet copy. While I wrote and assisted throughout the entire banner process, here are a few examples of copy I produced and Jesuit quotes that I researched that best described Creighton’s mission and strength. Also below is a picture of some of the banners to give you an idea of what they look like on campus.
Media in our World 